Associate Director, Marketing Systems Administration | July 2016 to present
Chicago Booth Executive Education
Lead the execution of campaigns across systems, including identifying solutions to better understand customer data, building processes to measure success on integrated marketing campaigns, educating users, creating digital assets such as emails, landing pages, lead generation and nurture programs, and customer segmentations. Administrator of Salesforce, Marketo and related CRM databases.
Marketing Manager/Consultant | July 2015 to December 2016
Lead marketing strategies to attract wide and diverse audiences; develop and maintain effective sales reporting systems and projections; oversee promotional video and photography needs as well as collateral development and all social, mobile and website updates (Manager through June 2016; Consultant until Dec 2016)
Manager, CRM | March 2010 to July 2015
Lead the strategy and execution of CRM initiatives including utilization/adoption of Salesforce.com, marketing automation and lead generation implementation, systems/solutions integration, and communications management.
Executive Director | January 2005 to January 2015
LiveWire Chicago Theatre
Steward the financial growth and operational stability of the organization; Responsible for the areas of financial management, development, marketing/communications, compliance and administration. LiveWire Chicago Theatre was an Illinois not-for-profit theatre arts organization. All positions in the organization were volunteer. Artists and talent who worked with the company on productions received a small stipend.
Online Marketing Consultant | February 2008 to March 2010
Web design, content management, creation, maintenance, analytics, proofreading and editing; multimedia authoring; design and delivery of eMarketing materials; graphic design and layout; Assignments at Seyfarth Shaw LLC; and CME Group Inc. (hired)
Webmaster | March 2005 to November 2007
Graphic and web design, maintenance, analytics, proofreading, editing, and creating online video content; direct mail management; create eMarketing materials, brochures and print/online ads; multimedia development; copywriting; lead generation; Supervise assistant; administrative support